Having video on your website can build interest and give the website a professional flare.

• Including video on a landing page can boost conversion rates by up to 80%.

• People spent an average of 2.6x more time on pages with video than on those without.

• 52% of consumers say watching videos about products and brands make them more confident about online purchase decisions.

• Video content is one of the biggest growing trends! One of the most successful ways of utilizing video is to create helpful content.

• 48% of smartphone users are more likely to buy from companies and apps that have instructional video content.

• 73% of consumers say that regularly receiving useful information from an advertiser is the most important attribute when selecting a brand.

• There are a variety of ways to achieve this. Businesses can make informative how-to videos.    

• There’s no doubt that video marketing represents a shift in philosophy around how to best appeal to consumers. It helps take engagement and brand communication to the next level. Videos not only increases the visual aesthetic of content, but they are also proven to increase consumer engagement and retention, which in turn helps brands more effectively influence consumer behavior.                

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